The Kiss of…Mayonnaise?

We’ve heard this schtick 1000 times before.  Company runs racy ad, people are surprised/offended, the media has a field day, and the sales of that company’s product increase.  The shock value has withered away.  The most shocking thing I found out about this?  

The ad, which was on the air for a week, could not be shown during children’s programs under rules restricting the advertising of foods with high levels of fat, sugar or salt. 

Are you kidding me?  You can’t run a mayonnaise ad during kid’s programs?  Methinks our friends across the pond have waded into the loony realm.


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